fresh in our memories ' ad campaign , which has been slammed for commercialising the centenary of anzac and forcibly shut down by the government .
the studio portrait of the handsome man was featured in a 2008 australian war memorial -lrb- awm -rrb- exhibition titled icon and archive , with the awm appealing to the public to help identify him .
the awm said it gave the company four image options , including three different soldiers and a nurse .